When businesses first started making websites, it was much easier to be found on the web. However, with increasing competition, this has become much more difficult. In 2018,
only 50% of small businesses had websites. As of 2021, this number jumped to
71% of small businesses. Because of this, it’s no longer enough to simply have an online presence. Businesses must increase their visibility so they can compete and so consumers can find them online. While this task isn’t simple, the tips in this article can help make your business more visible online.
1. Optimize Your Business Name
One of the main ways you can increase business visibility is by optimizing your business name. Your business cannot show up on Google if you don’t have an established online presence. Because of this, it’s important to be present everywhere so that Google can find you and direct people to your website. This includes building a website and creating social media pages that link back to your website and ensuring you have a presence on business directories and listings.
Having various accounts and maintaining them can go a long way in making your business more visible online. This is true for both
social media and network users and search engines like Google, Yahoo, and Bing. Ensure you have a presence on Facebook, Twitter, Google+, and LinkedIn so you can market your business online. Depending on the type of business, Instagram and Pinterest may also help increase business visibility.
2. Use Business Directories to Gain Online Visibility
You can’t expect to market your business online if searching for your business results in millions of search results, and your business is lost amongst them. One of the methods you can use to increase business visibility is ensuring you’re using web directories. This includes setting up business profile pages online and investing your time establishing yourself on directories like Google My Business, Yelp, NextDoor, Alignable, and more.
Business directories don’t just make your business more visible online. They also establish trust. Since
81% of customers say trust is a deciding factor in purchasing from the brand, businesses must consider this. Because of this, websites like Yelp have multiple advantages. In addition to building brand awareness and generating leads, it also helps with building trust and using social proof to do so. Leveraging these websites to increase business visibility and trust is one of the most important ways to market your business online.
If your business has a mailing address, you can also take advantage of services like Google Places. This free service includes helpful information like product and service pictures, business hours, reviews, and more. Because this is automatically integrated into Google search results, it’s an easy and effective way to build trust, credibility, and visibility while providing helpful information.
If you’re present in many listings, your customers can find you more easily, making this an essential part of your
digital marketing strategy. If you’re not sure how to go about this, don’t worry – Words Sell’s
business listing services are extremely affordable at only $59/month. It’s also a comprehensive service that creates, maintains, and updates your data on up to 70 business listings. We know you’re busy running your business, so we make sure to handle this work for you. If your phone number or business hours change, this will be reflected in your listings so consumers have accurate and up-to-date information.
3. Make Your Website Mobile-Friendly
Your website is the digital version of a business card and your PR page and serves to market your business online. In addition to showing customers that you’re a legitimate business, it ensures you stand out as credible and authoritative. However, this isn’t the case if they visit your website on their smartphones or tablets and have a poor user experience because your website isn’t mobile-friendly.
According to Statista
, 50% of all global web traffic comes from mobile accounts.
Mobile devices alone accounted for 58.99% of global website traffic in the second quarter of 2022. You may lose out on these potential customers if you don’t prioritize mobile optimization. Additionally, mobile optimization plays a role in search engine optimization (SEO), making it essential to have mobile-friendly and tablet-friendly versions of your website.
4. Invest In Search Engine Optimization (SEO)
In today’s digital age, simply having a website isn’t enough. Ranking high on search results is essential to success. According to a study conducted by Chitika Insights, the
first result on Google gets 33% of organic traffic and is worth the next four positions combined. Additionally,
more than 90% of users don’t make it past the first page of Google results. This makes search engine optimization critical for growth and success.
A website that’s optimized for search engines ranks higher when individuals perform searches. Some of the main ways websites can ensure optimization are by conducting keyword research and using it in their content and headings, making sure broken links are updated, their loading time is fast, they have high-quality outbound links, and working on navigation and improving user experience.
Search engine optimization takes time, and all of this may sound complicated to those who aren’t familiar with it. However, you don’t have to be well-versed in the technical details since you can hire SEO experts to audit your website and optimize it for you. Increase business visibility by hiring an affordable
SEO management service like Words Sell.
Do You Want to Market Your Business Online?
Awareness is the first stage in a sales funnel. It’s important to market your business online, so you’re found on the web and can get leads. This isn’t a simple task and includes working on SEO, creating and maintaining social media accounts, fleshing out your website, adding yourself to business directories, and more.
Make your business more visible online by
hiring a reputable digital marketing agency such as Words Sell. Our affordable intro packages include everything from business listings and social media postings to SEO management and content development.
Get in touch with us to increase business visibility, market your business online, and grow both brand awareness and sales.
