Designing content that will help your business stand out in this ferocious competition is important. Content curation is more than just sharing. It is about finding the best content your audience wants to keep them hooked.
Content marketing generates three times the leads per dollar spent compared to paid search. Both content and marketing are readily accessible and prevalent today. While dominating the search results is unquestionably a successful marketing strategy, content marketing also includes podcasts, video series, and publications.
Below, we have listed the top five content marketing examples to inspire you in 2023!
- Canva: With the use of Canva’s design tool, anyone can easily create eye-catching illustrations without the use of complicated or expensive tools. Canva is decentralizing the institution-based design structure that aims towards inclusivity.
- Spotify: There is barely anyone who did not share the Spotify Wrapped. The yearly consensus has everyone hooked on their phones. There are three main reasons for this: Firstly, the aesthetics of the slideshow are brilliantly presented. Secondly, it adds to the persona of people on social media. Lastly, the slides are crafted in a way where sharing them has no discrepancies involved on any social media platform.
- H&M: The brand has become popular for serving two domains other than fashion – beauty and lifestyle being the latest additions. All three of which are unique to their style. The brand is people’s favorite for all the right reasons—from fast fashion to price.
- Coinbase: There was a lot of suspicion around AirCoin, which was catered to by Coinbase. They position themself as an industry leader by offering educational manuals, tutorials, and blog entries. The company’s content marketing structure is distinctive. It is a collection of video lessons about different coins available in the market. After passing a brief quiz, users are rewarded every time they finish a video regarding a certain cryptocurrency in the free educational program. Naturally, their app is used to reward the cryptocurrency.
- Patagonia: Their website provides ‘stories,’ an editorial method encouraging people to live environmentally conscious lives. They write on various topics, including their conservation initiatives, boycotting Facebook advertisements, and gripping accounts of people’s exhilarating interactions with wildlife. They have succeeded in making a distinctive name for their brand by not sticking to the traditional means to get their statistics high. The aim to build a relationship with the viewers has helped them inspire people towards a more adventurous life.
About Words Sell
The above-listed are some of the exceptional content marketing examples to drive inspiration from. At Words Sell, we offer affordable digital marketing services that help businesses grow by increasing online sales. We help them establish your online brand and gain customer trust and loyalty with consistent marketing. Our clients choose us because we help them gain a foothold in the local and global market with software that manage their marketing and advertising needs. For more information, call 512-957-0755, write to info@wordssell.com or fill out the online contact form.
